Welcome flow

Flavor system



Motion · Email & e-commerce · Product creative
I turn brand ingredients into customer-facing motion, email and designed product communication.

MOTION / PRODUCT STORIES
I edited product and creator footage into clear, tap-led stories through pacing and purposeful transitions.
Edited serving changes into a quick, readable product story.
A repeated tap turns creator footage into a flavor-led transition.
EMAIL / E-COMMERCE
I built visual hierarchy and modular flavor layouts for customer emails, keeping product discovery and the next step clear.

Flavor system





PRODUCT COLLATERAL / ALLERGEN-FRIENDLY LINE
I extended the LRWG visual language into an allergen-friendly line through cover design, flavor iconography and product graphics.

Adapted flavor graphics across a consistent three-bag system.