ANGEL OLIVER Motion Designer · Visual Content Specialist
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Flex Appeal

Building a fitness brand beyond the logo.

Brand Identity · Visual Systems · Program Branding · Environmental Graphics

I helped evolve the identity and connect programs, member touchpoints and environmental graphics as part of the creative team.

Flex Appeal X identity applied as an illuminated feature against the dark wall of the branded space.

TRANSFORMATION / IDENTITY EVOLUTION

A clearer identity.
More room to grow.

I helped modernize the identity, moving from a compact emblem to a clearer, more flexible wordmark.

BEFORE
Earlier Flex Appeal identity: red FA emblem above the name.
AFTER
Updated Flex Appeal wordmark.

BRAND SYSTEM / MEMBER TOUCHPOINTS

A system people could actually use.

I carried the identity into nutrition, program and first-visit materials, connecting practical information with the member experience.

Published member-guide mockup showing designed spreads for booking, Nutrition Lab, class information and the connected Flex Appeal program ecosystem.

MEMBER & NUTRITION GUIDE

Structured onboarding, training and nutrition information into one member-facing system.

Published FlexZone program-guide mockup showing structured introductory layouts, product features and color-coded heart-rate information.

FLEXZONE PROGRAM GUIDE

Extended the visual language into a dedicated program and education guide.

IDENTITY IN MOTION

Built to move,
not just sit still.

PROGRAMS / SUB-BRANDS

Distinct programs.
One connected brand.

I developed program identities and launch creative with distinct tones, connected by a shared parent-brand language.

BRAND IN SPACE / ENVIRONMENTAL GRAPHICS

From identity
to street presence.

I developed facade and window graphics to carry the program identity into the street-facing space.

Design mockup for the Chula Vista facade and windows, including the Booty Factory identity and X graphic.

CHULA VISTA

Facade / window design.

INSIDE SAN YSIDRO

Edited branded interior content from a separate Flex Appeal location.