SUBZ3RO
Building a Wellness Brand EcosysteM
Branding · Motion · Campaigns · Retail · Packaging · Visual Systems
5 YEARS 16+ LOCATIONS 6+BRANDS
100K+ Followers* 80K+ LEADS*
*Company-reported metrics during my tenure
SUBZ3RO was evolving from a cryotherapy
brand into a full wellness ecosystem.
brand into a full wellness ecosystem.
The challenge was to keep the brand visually
consistent while expanding into new locations,
services, sub-brands, campaigns, in-store
materials and customer education systems.
consistent while expanding into new locations,
services, sub-brands, campaigns, in-store
materials and customer education systems.
MY ROLE:
Senior Brand & Marketing Designer
Worked across branding, social media, motion,
print, packaging, signage, campaign assets,
internal documents and visual systems for
SUBZ3RO and its related wellness brands.
print, packaging, signage, campaign assets,
internal documents and visual systems for
SUBZ3RO and its related wellness brands.
Branding | Campaigns | Motion | Social Media
Packaging | Environmental Design
Educational Materials | Sales Materials
Packaging | Environmental Design
Educational Materials | Sales Materials
Brand System
Creating visual consistency across multiple
wellness brands and services.
wellness brands and services.
Campaigns & Digital Content
Social media content, ads and promotional visuals
designed to educate, attract and convert.
designed to educate, attract and convert.
Motion & Video
Video editing and motion graphics for promotional
campaigns, treatment education and social media.
campaigns, treatment education and social media.
Introduction to the Subz3ro Experience
A cinematic overview of the treatments, atmosphere and wellness experience.
SIGNATURE TREATMENT
The complete premium wellness experience
BRAND MILESTONE
A defining milestone in the brand's history.
educational & program systems
Designing materials that helped explain treatments,
guide clients and support the in-store experience.
guide clients and support the in-store experience.
environmental & Retail design
Visual assets created for physical spaces,
including signage, displays, price lists
and in-store communication.
including signage, displays, price lists
and in-store communication.
Product & Packaging
Packaging and label design for 3Skin,
a product developed within the
SUBZ3RO wellness ecosystem.
a product developed within the
SUBZ3RO wellness ecosystem.
results & IMPACT
Over five years, I contributed to the visual
development of a wellness ecosystem that
expanded from 8 to 16+ locations and
evolved into multiple brands, services
and customer experience systems.
Company-reported metrics during my tenure
included 100K+ followers, 80K+ leads generated,
seven-figure monthly Meta advertising budgets
and up to 700% ROI in top-performing campaigns.
development of a wellness ecosystem that
expanded from 8 to 16+ locations and
evolved into multiple brands, services
and customer experience systems.
Company-reported metrics during my tenure
included 100K+ followers, 80K+ leads generated,
seven-figure monthly Meta advertising budgets
and up to 700% ROI in top-performing campaigns.
SUBZ3RO earned recognition through features
in leading publications including Vogue,
Entrepreneur, Forbes and other national media,
while also being recognized as Top Luxury Spa
in Mexico by Luxury Travel Guide.
in leading publications including Vogue,
Entrepreneur, Forbes and other national media,
while also being recognized as Top Luxury Spa
in Mexico by Luxury Travel Guide.
