Creative built
for brand growth.
Senior Brand & Marketing Designer · Five years across motion, campaigns, visual systems and customer-facing experiences.
IMPACT / RESULTS
- 80K+
- Leads generated
- 100K+
- Community / followers
- 16+
- Locations
Company-reported figures during my tenure. Outcomes reflect the wider team’s work; they are not attributed to design alone.
THE CHALLENGE
Growth needed
consistency.
I helped connect motion, campaigns and everyday brand communication as Subz3ro grew beyond cryotherapy. New locations, services and related brands needed to feel connected.
The work spanned identity applications and customer-facing materials, connecting the first ad with the in-store experience.
A CONNECTED SYSTEM
Different services.
A shared language.
My work across related identities, recurring layouts and program materials helped new services feel like part of the same ecosystem.
MOTION / BRAND STORY
More than
cold.
Through editing and type, I shaped treatment footage into a brand story showing the range and energy beyond cryotherapy.
CAMPAIGNS / ACQUISITION
Creative with
a job to do.
The campaign creative I developed connected treatment experiences with clear offers. It supported acquisition campaigns; results reflect the wider team’s work.
One message.
Across formats.
Carrying the same treatment story from static creative into motion kept the campaign recognizable across formats.
GROWTH / THE PHYSICAL EXPERIENCE
A visual language
that could travel.
My work extended into location applications and printed guides, carrying the visual language beyond the feed and into the customer experience.
THE WIDER ECOSYSTEM
Beyond
treatments.
For 3Skin, I worked on packaging and label design within the Subz3ro ecosystem.
